Sperry Goes Back to Basics With a Campaign for Adventurous Millennials

Retooling brand to complement intrepid founder

Founded in 1935 by former Naval officer Paul Sperry, the Sperry brand, known for its Top-Sider boat shoe, has a storied history. And the 80-year-old company is harnessing that with the new campaign “Odysseys Await.” 

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.