Special Report: In Mid-Stream

NEW YORK As online video ads become ubiquitous, interactive marketers find themselves reevaluating their strategies, wondering: Do I need to develop content specifically for the Web? Should I go with 15- or 30-second spots? Are intrusive pre-rolls damaging my brand? Is contextual targeting the wave of the future?

Until recently, very little information had been unearthed to put to the test theories about what works—and what doesn’t—in the realm of online video ads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in