Special Report: Magazines Master the Cross-Platform Deal

NEW YORK Now that editors have nailed down their role in the evolving, brand-centric magazine marketplace, what about the sales side?

Finally, publishers appear to be getting it. Media buyers say that after their years of nagging, magazines have made great headway toward streamlining print and digital sales efforts, as more publishers spawn digital extensions like enhanced online editions and mobile products along with a range of nonmedia sidelines.

But it’s not just publishers who have had to get their act together.

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