Masks in Commercials? It's an Open Question, Says Southwest's CMO

The airline is investing in advertising despite losing millions

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Amid the bleak landscape of the airline industry, Southwest Airlines has become a rare bright spot. Although far from unscathed—the airline lost $915 million in the second quarter—the largest domestic airline in the U.S. has already promised not to lay off workers in the face of depressed travel demand, unlike its competitors.

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