Southwest Airlines Sends Media Business to Spark Foundry After a Review

The account had been with Camelot for 30 years

Southwest remains the largest low-cost airline. Getty Images

Southwest Airlines concluded a recent review by naming Spark Foundry as its new U.S. paid media agency of record.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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