Accounts

Southwest Airlines Sends Media Business to Spark Foundry After a Review

The account had been with Camelot for 30 years

Southwest remains the largest low-cost airline. Getty Images

By Patrick Coffee

September 27, 2017

Southwest Airlines concluded a recent review by naming Spark Foundry as its new U.S. paid media agency of record.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Recommended articles
You Might Like

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}