Sony and Lego Invest $2 Billion in Epic Games to Shape a Metaverse for Kids

The companies firm up their partnership on a family-friendly virtual world

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Fortnite maker Epic Games is steadily putting together the building blocks of its significant metaverse endeavor, which will focus on reaching younger kids.

Sony Group and Kirkbi, which owns 75% of Lego Group, have invested $1 billion each in the gaming studio to advance their efforts to shape metaverse content and advertising.

Last week, Lego and Epic Games revealed a plan to build a place for kids to play in the metaverse.

“As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time,” Kenichiro Yoshida, chairman, president and CEO of Sony Group Corporation, said in a statement.



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