Sony Bravia Channels Grey

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Sony has tapped Grey, London, to create a 2011 global campaign for a new Bravia product, according to sources. Spending behind the effort could not immediately be determined.
 
In a review conducted by Sony in Japan, the WPP Group unit pitched against Publicis Groupe’s Saatchi & Saatchi, Omnicom’s BBDO and Dentsu, per sources.

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