Sonic Branding Is the Next Marketing Disruptor

Audio channels are trending with consumers, yet branding investments are still overwhelmingly visual

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Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are.

For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity speaks louder than words: Sonic branding.

The sonic boom

Not every interaction has a sound component yet, but consumer data shows we’re headed quickly in that direction.

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