Some Notable Naughty Ad Campaigns

Does profanity build your brand?

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Jell-O and Kmart are wholesome, buttoned-up brands, right? Not anymore. Hungry for attention in a younger and freer online media scape, these Midwest marketers are taking profane wordplay—already a familiar gimmick among brands more on the fringe—and making implied naughty talk into a mainstream advertising phenomenon. Done right, these tricks can surprise audiences and go viral.

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