Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
SodaStream is on a mission to reduce the amount of plastic people use. That’s why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That’s also why, while there, SodaStream unveiled a new contraption: Deemed the “Holy Turtle,” the device is a 1,000-foot-long floating unit that allegedly cleans open waters of plastic without harming marine life.
“By nature, SodaStream provides a solution to the plastic pollution issue—one SodaStream bottle replaces thousands of single-use plastic bottles,” explained a representative for the brand.