SodaStream is on a mission to reduce the amount of plastic people use. That’s why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That’s also why, while there, SodaStream unveiled a new contraption: Deemed the “Holy Turtle,” the device is a 1,000-foot-long floating unit that allegedly cleans open waters of plastic without harming marine life.
“By nature, SodaStream provides a solution to the plastic pollution issue—one SodaStream bottle replaces thousands of single-use plastic bottles,” explained a representative for the brand. “For many years, SodaStream has been shedding light on this issue and encouraging the world to look into sustainable options. As a company, we wanted to go even further.”
The Holy Turtle was “designed to be gently towed by two marine vessels along kilometers of open waters” and “is uniquely engineered to capture floating waste while its large vent holes act to protect wildlife,” according to a release. The device, which was created by the Florida-based American Boom and Barrier Corp., was “inspired by oil spill containment systems.”
SodaStream CEO Daniel Birnbaum led 300 participants, including 150 SodaStream execs, on the four-day cleanup mission off the coast of Roatán, Honduras.
“Overall, the whole project costs over $1 million—and is worth every penny,” a SodaStream rep explained. “The small island of Roatán symbolizes a huge issue: Plastic pollution from around the world is finding its way to even the most remote island paradises.”
After seeing images of the extent of the plastic pollution in the world last year, Birnbaum was inspired to do something about it.
“This is part of SodaStream’s ongoing mission to save the world from plastic pollution by educating the public on the extent of the devastation and sustainable, reusable options,” the rep added. “While we have placed a device that will remain in Honduras to aid in future cleanups of floating patches, the trip also acted as an invigorating experience for the company’s army of plastic fighters.”
SodaStream plans to use the plastic collected from the cleanup mission in an exhibition to “raise awareness and educate consumers around the world toward reducing consumption of single-use plastic in all forms including plastic cups, straws, bags and bottles,” according to the release.
The rep continued: “While one SodaStream bottle saves thousands of single-use plastic bottles, the world needs to change more than just its drinking habits to help the global pollution epidemic: All single-use consumption must end. SodaStream hopes that the actions we take as a company acts as a catalyst for regulators, industries and consumers to do the same so that we can have a global impact.”