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In its first-ever Super Bowl ad, Dr. Squatch wants men to know there is nothing more attractive than good hygiene. That’s right—that lonely three-in-one bottle of body wash, shampoo and conditioner sitting by itself in your shower is just not cutting it.
The men’s personal care brand, known for tongue-in-cheek yet bizarrely informative YouTube videos, dropped its 30-second Big Game spot this morning.
In the ad, which is on par with Dr. Squatch’s usual tone, comedian James Schrader pokes fun at the competition and assures viewers that their skin deserves better than body wash that’s “synthetic detergent,” he says.
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