The beer and pretzel emojis are used frequently by breweries during Oktoberfest to promote their celebratory and seasonal releases. One brewery, however, has taken things one step further in its celebration of the annual event: Captain Lawrence Brewing has taken this classic pairing and brewed two styles of beer using Snyder’s of Hanover pretzels in the process. The result? Pretzel-flavored beer.
These limited edition beers come in flavors Märzen, the standard Oktoberfest selection, and a more imaginative “Frücht,” a passionfruit and guava ale.
Prost with pretzels
For Snyderbier, agencies VMLY&R and Zeno developed a surrounding campaign aimed at building brand relevance for Snyder’s of Hanover through eye-catching packaging with Bavarian motifs and a social media roll-out to build awareness through Facebook, Twitter and Instagram.
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