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Barton F. Graf's signature absurdist humor arrives fully baked in its first campaign for Snyder's of Hanover pretzels.
Broadcast spots and brief social videos introduce the line "Pretzels, Baby," delivered in mock-serious, smoky tones by actress Laura Wernette.
Portraying a pretzel-lovin' suburbanite, she looks straight into the camera and musters up an impressive level of tongue-in-cheek intensity, her zeal heightened only by the polka-dot party hat she dons for the "Backyard BBQ" spot below:
"People have been eating pretzels since 610 A.D.
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