Sniffing Out Male Vanity, Perils of the Pines, Etc. takes

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OK, so men are brutes. But they’re fragrant brutes, comparatively speaking. A report by The NPD Group argues that the men’s fragrance category “is going mainstream.” Sales of “prestige” scents rose 6 percent last year, to a total of $960 million, and continued to climb at the same pace in the first half of this year.

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