Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers

Misadventures in hospitals and on TV

Snickers’ live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars candy brand and agency BBDO New York are continuing the general strategy—of people screwing up because they’re hungry—in a pair of new 30-second spots.

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