Snickers Follows Up Live Super Bowl Spot With More Ads About Hungry People Whose Work Suffers

Misadventures in hospitals and on TV

Headshot of Tim Nudd

Snickers’ live Super Bowl ad was far from an unqualified success, largely because of the confusing nature of its intentional failure. But the Mars candy brand and agency BBDO New York are continuing the general strategy—of people screwing up because they’re hungry—in a pair of new 30-second spots.

The commercials are set in a hospital and in a TV news studio, where workers are suffering the deleterious effects of not eating a Snickers. The surgeon spot is the better of the two, with its anatomical humor feeling quite a bit like that of Mars sibling Skittles.

Check out the ads here:

“Recovery Room” debuts on TV next week, while “The News” will launch later in the year. The spots were directed by O Positive’s David Shane, who is fresh off his riveting short film for The Atlantic from Wieden + Kennedy, starring Michael K. Williams.

Client: Mars Chocolate North America
Spots: “Recovery Room,” “The News”

Agency: BBDO New York
David Lubars, Chief Creative Officer, BBDO Worldwide
Greg Hahn, Chief Creative Officer, BBDO New York
Gianfranco Arena, Executive Creative Director
Peter Kain, Executive Creative Director
Scott Mahoney, Creative Director
Dan Oliva, Creative Director
David Rolfe, EVP, Director of Integrated Production
Amy Wertheimer, SVP, Group Executive Producer
Alex Gianni, Executive Producer
Melissa Chester, Music Producer
Kirsten Flanik, President, BBDO New York
Susannah Keller, EVP, Global Account Director
Lisa Piliguian, SVP, Account Director
Tani Corbacho, Account Director
Aparna Joshi, Account Manager
Blake Maraoui, Account Manager
Danee Fields, Account Executive
Annemarie Norris, SVP, Group Planning Director
Sean Stogner, Senior Communications Planner

Berta De Pablos, VP, Marketing
Allison Miazga-Bedrick, Brand Director – Filled Bars Portfolio
Michael Italia, Sr. Brand Manager, Snicks Brand

Celebrity Talent Acquisition: Brad Sheehan, The Marketing Arm

O Positive: Production Company
David Shane, Director
Marc Grill, Executive Producer
Ralph Laucella, Executive Producer
Devon Clark, Head of Production
Jeff Cronenweth , DP
Maia Javan, Production Designer
MACKCUT: Editorial
Ian Mackenzie, Editor
Sabina-Elease Utley, Executive Producer
Mike Leuis, Assistant Editor
Sam Shaffer, Mixer / SFXs

Method Studios: VFX
Stuart Robinson, Managing Director
Brian Benson, Lead Flame Artist
Bennett Lieber, Senior Producer
Doug Luka, VFX Supervisor

Heard City: Recording Studio
Keith Reynaud, Mixer

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@nudd Tim Nudd is a former creative editor of Adweek.