Marketing Innovation

Adam Driver Personally Apologizes for Snickers' Live Super Bowl Commercial Gone Wrong

Of course, his apology goes wrong too

By Tim Nudd

February 6, 2017

BBDO New York’s live commercial for Snickers on last night’s Super Bowl was certainly the most conceptually pretzel-like spot on the game.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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