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Snickers is back in the Super Bowl for 2020 to celebrate the 10th anniversary of the award-winning “You’re Not You When You’re Hungry” campaign, which aired during Super Bowl XLIV in 2010.
“We have a lot to celebrate this year—the new ad not only honors the 10th anniversary of one of the most well-known campaigns in advertising history, but also marks the 90th anniversary of the iconic Snickers candy brand,” said Josh Olken, Snickers’ brand director.
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