Snapchat Will Present Research on Gen Z’s Creative Tendencies at Cannes

The company believes brands should make things with the cohort, not for them

Young girl on phone for story about Gen Z, Snapchat and Cannes
Nearly half of the Gen-Z respondents said they use their free time to do something creative. Getty Images

Snapchat has one key message for Cannes attendees: Brands and marketers need to learn how they can work with Gen Z, instead of creating content for them.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.