Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Everybody in business dreams of getting that big break—an out-of-the-blue phone call from some corporate big shot who could make a company's future in a 10-minute meeting. Last June, French cookie company Michel et Augustin got just such a break, including the phone call and the meeting.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in