A Slow Climb Upward in 2003

NEW YORK — Analysts at two major media conferences last week were positive, but not particularly buoyant, about the Big Four ad holding companies meeting their margin goals for 2003. Fueling the modest hopes were top forecasters’ projections that a “soft recovery” is under way.

At UBS Warburg’s annual Media Week Conference in New York, Robert Coen, director of forecasting at Interpublic Group’s McCann-Erickson, sounded one of the more upbeat notes.

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