Slingshot Bows Tia Rosa TV Spot

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A boisterous family is silenced by the taste of Tia Rosa’s new Gortia product in a television spot breaking July 29.

The 30-second commercial was created by Dallas-based Slingshot. The shop employed dramatic silence to demonstrate in-trigue about the product and to help the spot stand out amid more typical TV ad fare, the agency said.

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