Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
It started quietly last summer, when social media watchers began buzzing about it. Tweens had struck on a recipe for a mucilaginous, stomach-turning substance and were posting videos of themselves playing with it.
The slime trend had hit.
In fact, slime’s now bigger than ever. Devotees of the glutinous gunk—easy to make by combining glue, water and borax—have posted some 2.8 million images and videos of the stuff on Instagram. Search “slime” on YouTube, and you’ll get 11.9
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in