The Sleeper Awakens

A report that the U.S. added jobs for the first time since January sparked a rally Friday, providing a significant boost to the Dow Jones Industrial Average. But ad holding companies are not out of the woods yet, cautioned Fred Searby, a vp and ad-industry analyst with J.P. Morgan. “We’re looking for new business—not just agencies swapping clients between themselves,” he said. “A lot of the RFPs out there right now reflect a war of attrition between the ad holding companies.” On the Big Board, Omnicom’s shares climbed 2 percent to close the week at $74.03, while IPG rose .03 percent to $14.04. WPP, trading as American Depository Receipts on the Nasdaq, jumped 3.1 percent to finish at $44.44.