Sleep Deprivation Is Quietly Draining Revenue From Brands in the Covid-19 Era

Nearly a quarter of employees are tossing and turning all night—and that is expensive

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While the final tally is many months away, economists have already estimated that dealing with the Covid-19 pandemic will cost the American economy anywhere from $2 trillion to as much as $5 trillion. Experts base those figures on lost revenues: cars not bought, flights not booked, restaurant meals not eaten.

But while most of the frightening media stories concerning the losses that most businesses are sustaining deal with vanishing sales, there’s another serious drain on company coffers that few are talking about: the cost of lost sleep.

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