Sleep Deprivation Is Quietly Draining Revenue From Brands in the Covid-19 Era

Nearly a quarter of employees are tossing and turning all night—and that is expensive

illustration of a small stick figure passed out at a desk in front of a computer
Perhaps unsurprisingly, employees are reporting that they're having trouble sleeping in these dark days. Malte Mueller/Getty Images

While the final tally is many months away, economists have already estimated that dealing with the Covid-19 pandemic will cost the American economy anywhere from $2 trillion to as much as $5 trillion. Experts base those figures on lost revenues: cars not bought, flights not booked, restaurant meals not eaten.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.