Sleep Deprivation Is Quietly Draining Revenue From Brands in the Covid-19 Era

Nearly a quarter of employees are tossing and turning all night—and that is expensive

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While the final tally is many months away, economists have already estimated that dealing with the Covid-19 pandemic will cost the American economy anywhere from $2 trillion to as much as $5 trillion. Experts base those figures on lost revenues: cars not bought, flights not booked, restaurant meals not eaten.

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