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Today Wrigley candy giant Skittles announced that it will be “Skittlizing the Big Game” for Super Bowl LI by way of a new campaign created by adam&eveDDB.
This marks the third consecutive year in which Skittles has bought air time during the Super Bowl. The brand made its Big Game debut in 2015 with “Settle It,” a spot about a town fixated on the lost art of arm wrestling. Last year, Aerosmith’s Steven Tyler scored a starring role in “The Portrait,” with the titular image made entirely of Skittles.
DDB
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