Sizzler Turns to Ground Zero

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LOS ANGELES Independent Ground Zero has added creative and strategic duties on Sizzler’s $20 million-plus account without a review, the agency confirmed.

Ground Zero president Andrew Gledhill said the agency here is “looking forward to working with a client that has such great associations with American culture.” Gledhill said the shop is “working on a new strategic positioning for them, with the first creative expected to break in 2008, which is coincidentally their 50th anniversary.”

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