Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ford has tapped the veteran rock band Sister Hazel to promote its Sync technology. The five-piece band will serve as the face of the “Sync My Ride” Web site. Fans, or Hazelnuts as they are known, can visit the site Syncmyride.com for a free, exclusive download from the band beginning July 15.
The download is an acoustic version of the title track from its upcoming album entitled “Release,” set for an Aug. 18 release. As part of the partnership the band, last month, appeared at the Ford Drive One Tour display in Milwaukee for Summerfest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in