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Specs
Who David Cooperstein
New gig CMO of Simulmedia
Old gig Vp, practice leader for the CMO practice at Forrester Research
Age 48
Twitter @Minicooper
How will your experience at Forrester play a role in your new job?
It was pretty interesting for me to get the call to come here because I’ve been dealing with CMOs for the last five years. I think as they saw digital starting to become fundamental to what they’re doing, there are things that still need to get done—like planning out what does TV look like because TV’s still a major medium.
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