In a time when the creator economy is booming and social media influencers are now enjoying successful, profitable careers, bedrooms have become a common office space for young entrepreneurs. Understanding this, Simmons partnered with TikTokers and Adweek 2020 Young Influentials cover stars Charli and Dixie D’Amelio to launch a new mattress co-designed by the sisters.
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Simmons announced the Charli & Dixie x Simmons bed this week alongside a “Dream Room” contest. Fans can enter to receive a full room makeover by posting a TikTok explaining why they need it with #SimmonsDreamRoom and #Contest in the caption.
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