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Wesley Medical Center Distances Itself From Parent Columbia/HCA
CHICAGO-Sullivan Higdon & Sink attempts to resurrect the image of a medical center owned by scandal-plagued Columbia/HCA Health Care Corp. with a multimedia campaign breaking this week.
The Wichita, Kan., agency’s new tagline for the Wesley Medical Center is, “In the hands of people who care.”
In addition to focusing on employees of the system, the advertising attempts to distance Wesley from Nashville, Tenn.-based Columbia/HCA.
Three TV spots set voiceovers from some of the medical center’s employees against scenes of hospital action.
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