Short-Term Parking for Car CMOs

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

LOS ANGELES A new Kia Spectra commercial shows drivers creeping in a circle around an empty parking lot while music plays. The music stops, and the drivers race to the empty parking spots—it turns out it’s a manic, motorized game of musical chairs.

Anyone following the automotive category of late might see the ad as a metaphor for its marketing ranks.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in