Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

Consumers are viewing brands and their shopping experiences very differently

a woman pushing an empty shopping cart, looking through a barcode curtain
Shoppers are missing many elements on their old in-store shopping routines. Getty Images

While the beginning of the Covid-19 pandemic saw shopper confidence in brands that took a stand and provided additional information to consumers, a recent Momentum study shows that brand perception is beginning to drop and shoppers are starting to miss much of what comes along with the shopping experience, such as connecting with friends and casual browsing.

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@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.