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While the beginning of the Covid-19 pandemic saw shopper confidence in brands that took a stand and provided additional information to consumers, a recent Momentum study shows that brand perception is beginning to drop and shoppers are starting to miss much of what comes along with the shopping experience, such as connecting with friends and casual browsing.
In August, 1,000 consumers across the U.S., U.K., Canada, Mexico and Spain were surveyed about their thoughts on retail during the pandemic.