CPG & Grocery

Infographic: While Shoppers Are Adapting, They Miss Much of What Retail Used to Provide

Consumers are viewing brands and their shopping experiences very differently

a woman pushing an empty shopping cart, looking through a barcode curtain — Shoppers are missing many elements on their old in-store shopping routines.Getty Images

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

While the beginning of the Covid-19 pandemic saw shopper confidence in brands that took a stand and provided additional information to consumers, a recent Momentum study shows that brand perception is beginning to drop and shoppers are starting to miss much of what comes along with the shopping experience, such as connecting with friends and casual browsing.

In August, 1,000 consumers across the U.S., U.K., Canada, Mexico and Spain were surveyed about their thoughts on retail during the pandemic.