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Shock Top, A-B InBev's craft-like offering, has released a teaser of its upcoming Super Bowl debut. Created by Anomaly in Toronto, the 90-second clip features the brand's new spokesman, comedian T.J. Miller, who sardonically introduces himself and the beer to consumers.
While it launched in 2006 and initially experienced vast growth, doubling year over year, according to the brand's vp Jake Kirsch, Shock Top has struggled to maintain that growth.
"The reality is that we haven't grown as much in the last few years," Kirsch said.