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America was built on hard work and elbow grease: people who chopped wood, hammered nails and didn’t take the easy route. Shinola, a brand whose story is built on the comeback of blue-collar Detroit, is celebrating today’s builders and do-gooders in its latest ad campaign from agency of record Partners & Spade.
The campaign, “Let’s Roll Up Our Sleeves,” features stories of philanthropists who help create job opportunities, much like Shinola, itself, did in Detroit. The company’s watches, bicycles and leather goods are crafted inside a former automotive factory there, and the company has employed more than 600 Motor City-based workers and played a part in the city’s renaissance.
“From
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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