Shark Sighting

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Daymond John is an unlikely tenant for the 66th floor of the Empire State Building.

In 1992, as a teenager in Hollis, Queens, John sold home-sewn, tie-top hats and dreamed of starting an apparel brand. So he drew up a logo, expanded into T-shirts and called his brand Fubu (“For Us, By Us”)—his response to what he saw as outsider corporations selling clothes to black kids they otherwise wanted nothing to do with. When 27 banks turned him down for financing, John and his mother mortgaged their house for $100,000 in startup capital.

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