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LOS ANGELES WPP’s Young & Rubicam will be the first agency of record for the San Francisco Film Society and its associated activities, including the San Francisco International Film Festival, the shop confirmed.
“This is a watershed for them,” said Penny Baldwin, president and CEO of Y&R’s San Francisco office. “Previously, they were handling advertising through freelancers. But their needs have grown in size and scope as they’ve brought on a new director, Roxanne Messina Captor, and the organization has become more sophisticated.”
Baldwin
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