Serena Williams Calls on Women to Make the First Move in Bumble’s Full Super Bowl Spot

The ad will air during the first quarter of the Big Game

Williams is co-creative director on the campaign. Bumble

Bumble has unveiled its full 30-second Super Bowl spot starring Serena Williams for its “The Ball Is In Her Court” campaign. The ad will air during the first quarter of the Big Game.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
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