Selling Exercise Equipment: Always a Heavy Lift

The rise of exertainment

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In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine that worked every major muscle group simultaneously. Unfortunately, no such machine existed at the time. Fortunately, Mr. Bergfor was a mechanical engineer and built his wife one himself.

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