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Advertisers have a way of turning most any product into a presentable pitch, but that’ll soon prove challenging for those in the travel industry as worsening climate change turns the world’s most beautiful destinations into scenes from the apocalypse.
That’s the pitch for the new social campaign created by FF Los Angeles for Fridays For Future, the weekly climate strike by schoolchildren started by Swedish teenage activist Greta Thunberg.
Based on the retro posters that used to hang in train stations and airports during the 1920s and ’30s, before the advent of television commercials, the campaign demonstrates the effects of climate change through the lens of the travel industry, which is responsible for between 8% and 10% of global carbon emissions.
“We can still see today that people don’t believe in global warming, but we are facing the effects of it: the fires in California, the flooding