See the World’s Beloved Destinations—After Climate Change

FF Los Angeles created the posters for Greta Thunberg's Fridays For Future organization

Fridays future social poster, Zermatt, California, Venice, and Queensland
Fridays For Future is the weekly climate change protest started by the teenage activist that has spread worldwide. FF Los Angeles

Advertisers have a way of turning most any product into a presentable pitch, but that’ll soon prove challenging for those in the travel industry as worsening climate change turns the world’s most beautiful destinations into scenes from the apocalypse.

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@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.