Voice

Second-Party Data Can Help Brands Get Unique Information at Scale

But use and comfort are crucial first steps

By Omar Tawakol

March 23, 2014

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly, first-party data is unique.

Omar Tawakol
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