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LOS ANGELES Cinema-advertising vendor Screenvision and the Pacific Theatres movie-house chain signed an exclusive agreement for distribution and display of commercial product, Screenvision confirmed Wednesday.
Because of the concentration of Pacific theaters in highly populated California markets—of its more than 400 screens in California and Hawaii, 158 are in Los Angeles, where the company is headquartered—Screenvision, New York, said the deal effectively doubles its market share in Los Angeles and gives it dominance in the nation’s three largest cities.
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