Scotland's Top Lager Tennent's Returns to Big Brand Campaigns

New ad will introduce 'Raised in Scotland’ as the brand platform

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For decades, beer brand Tennent’s, soft drink Irn-Bru and the country’s government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that.

Tennent’s bright red T was as familiar a brand emblem as the golden arches of McDonald’s. It had long-running ad campaigns, including the celebrated “Caledonia” spot from 1990. The last major series of ads featured stories of founder Hugh Tennent (played by Outlander star Sam Heughan), which ran until 2017.



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