Schrijver At Emmerling

Emmerling Post has named ad industry veteran Bob Schrijver managing director, effective today. Schrijver most recently assisted Geduldig & Ferguson in the current $50 million Chase Manhattan review. (With the new job, however, his role with G&F has come to an end.)
Schrijver’s mandate for the $80 million New York agency is threefold: set up strategic and account planning capabilities, further develop integrated services including interactive work, and head new business efforts.
“As we’ve entered the $70-80 million billings level, we should be getting noticed by larger advertisers, so having Bob on board will help us get to that level,” said agency president Peter Post.
Schrijver vowed to create a planning department that will focus on clients as well as consumers. “Agency account planners are pretty good on the consumer side. We need to apply the same rigorous analysis on getting to the essence of clients in the way [a brand] identity shop does,” said Schrijver.
Schrijver intends to enhance the agency’s public relations and direct marketing skills by beefing up its interactive abilities. The agency currently has an alliance, formed last year, with New Paradigm Software here.
The agency, led by Post and chairman and chief creative officer John Emmerling, finished 1997 strongly on the heels of new business from companies such as Glen Ord Scotch, Snake Eyes Golf Clubs, and the Internal Revenue Service.
Schrijver’s industry experience has included stints as new business head at J. Walter Thompson and Siegel & Gale, where he was vice chairman from 1996 to 1997.