Hank Kim

DoubleClick Unit Unveils Buying Power Index

NEW YORK–According to Diameter, a division of DoubleClick, Inc. and comScore Networks, Inc., the Internet’s most widely recognized sites — measure both on brand appeal and traffic – do not […]

Ogilvy Dusts Off Jaguar

NEW YORK-Ogilvy & Mather will launch Jaguar Cars’ 2000 S-Type sports sedan with a TV spot breaking nationally today that resurrects a previous tagline-and gives it some new energy. The […]

Priceline.com Seeks Bidders

NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is expected […]

Kellogg Takes Bolder Tack in Launch Effort

Kellogg’s resolve to encourage boldness and innovation in its advertising gets a new test this week in J. Walter Thompson’s $10-20 million launch of Raisin Bran Crunch cereal. Two TV […]

Consultant Eyes Media

To capitalize on the trends of consolidation and unbundling reviews in the media arena, Morgan Anderson Consulting has created a media management group. The unit will handle agency searches and […]

With Cooke, M&C Saatchi Completes New Team

Marty Cooke’s arrival as creative chief at M&C Saatchi here adds the final piece of the new management team assembled by executive chairman Robert Fletcher. Fletcher was brought in last […]

Merkley Hires Lowe’s Benz Team

Creative Trio Follows Mercedes Account; Will Replace Marty Cooke NEW YORK–The arrival of the Mercedes-Benz account at Merkley Newman Harty has led to a reorganization of the shop’s creative department, […]

Arnold Eyes N.Y. Shop

Snyder Communications has been negotiating to buy Cliff Freeman and Partners, a move designed to give Snyder’s Arnold Communications a credible presence in New York. The talks, which began earlier […]

Snyder, Arnold Court Cliff Freeman

N.Y. Shop’s Ties With Saatchi & Saatchi Have Been Weakening BOSTON–Snyder Communications has been negotiating to buy Cliff Freeman and Partners from Saatchi & Saatchi, a deal that would be […]

Wine Win for Freeman

Cliff Freeman and Partners has been named the first advertising agency for Sendwine.com, an e-commerce client which sells wine over the Internet. The New York shop bested crosstown rival Ogilvy […]