Schoolwork for Creative Allies

The strategic alliance between creative boutiquesL-O-L-A and Solomon Says has paid its first dividend: Emory University’s Roberto Goizueta Business School account.

The Atlanta shops of art director Lola Carlisle and copywriter Loren Solomon won the local school’s executive educational account after a review that included Bigelow & Eigel here. (The school is named for the late Coca-Cola chairman Roberto Goizueta.)

The Atlanta incumbent, Huey/Paprocki, resigned the business, apparently over creative differences with the client.

The win includes strategic planing and creative services, print and interactive marketing, as well as media planning. Media buying will be handled in-house by the client.

Carlisle and Solomon joined forces after realizing they could better service clients as a team.

“Every client gets a tailored end product that exactly fits their needs,” said Carlisle. “In a big shop, they’ll try to sell you the whole shebang.”

The two advertising practitioners have expanded services to include account planning, media buying and interactive marketing.

“Together, Lola and I share the mutual trust and confidence to go to the next level,” said Solomon.