Vincent Coppola

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Zimmerman’s Retail Savvy Impresses LCA-Vision

Brand Marketing

LCA-Vision has as-signed its estimated $12-15 million media planning and buying account to Zimmerman & Partners.“We selected Zimmerman be-cause of their expertise with regionalized, retail-oriented clients,” said Jeff Dowdle, LCA’s [...]

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A Kinder, Gentler Sportsman

Brand Marketing

Launching a remake of The American Sportsman, the former ABC fishing and hunting show hosted by Curt Gowdy, is a challenge at a time when a significant percentage of the [...]

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VW to Launch Hispanic Campaign

Brand Marketing

Creative on Demand’s latest TV commercials for Volkswagen of America play off—and build upon—Hispanic consumers’ intense brand loyalty.Two 30-second spots by the Coral Gables, Fla., agency are set to break [...]

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VW Cultivates Latino Loyalty

Brand Marketing

Creative on Demand’s latest television commercials for Volkswagen play off—and build upon—the Hispanic consumer’s in-tense brand loyalty.Two 30-second spots created by the Coral Gables, Fla., agency are scheduled to break [...]

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FWV Buys McKibben Marketing

Brand Marketing

FWV PubliCom has acquired McKibben Marketing.The agency purchase provides FWV—a Raleigh, N.C.-based holding company formed following the 2001 merger of Richard French & Associates, West & Vaughan and Wisse Hollman [...]

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Empire Lands U-Save’s Account

Brand Marketing

U-Save Auto Rental of America has awarded its advertising account to the Empire Communications Group.The Jacksonville, Fla., agency won the national car rental franchiser’s estimated $3 million business on the [...]

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Goodwill Is Counting on Adstreet in North Carolina

Brand Marketing

The Goodwill Community Foundation has named Ad-street its advertising agency.The Raleigh, N.C., shop outperformed five undisclosed area agencies in a review to win the business. Billings are undisclosed.Previous advertising had [...]

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La Comunidad Intros Nordstrom

Brand Marketing

La Comunidad’s kick-off campaign for Nordstrom Department Stores introduces Floridians to a retailer that has built its reputation on customer service.The Miami agency’s print, radio and outdoor work—tagged “Nordstrom: Shopping [...]

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Zimmerman Eyes Buy

Brand Marketing

Last week’s victory in a joint pitch for Value City Department Stores’ $50 million advertising account drove Zimmerman & Partners Advertising’s proposed buyout of Cliff Freeman and Partners a step [...]

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HDC Shows Businesses Spherion Is the ‘Better Way’

Brand Marketing

HDC’s latest advertising campaign for Spherion uses over-the-top imagery to convince corporate clients “there’s a better way” to do business.The Fort Lauderdale, Fla., shop’s print ads—a first execution broke this [...]

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