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HDC’s latest advertising campaign for Spherion uses over-the-top imagery to convince corporate clients “there’s a better way” to do business.
The Fort Lauderdale, Fla., shop’s print ads—a first execution broke this month—will run in Fortune, Forbes, CEO, Leaders, Business 2.0 and trade publications through spring 2003. The campaign also has an outdoor component.
Annual billings have been estimated at $4 million.
“We want people to understand that the Spherion brand stands for making the workplace work better,” said Dina Shapiro, HDC’s director of client services.
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