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La Comunidad’s kick-off campaign for Nordstrom Department Stores introduces Floridians to a retailer that has built its reputation on customer service.
The Miami agency’s print, radio and outdoor work—tagged “Nordstrom: Shopping humanized”—is tied to store openings in Miami and Orlando, Fla. Print ads will run in South Florida newspapers and magazines in both English and Spanish.
The shop, which won the assignment in a review against undisclosed area agencies, is also responsible for media planning; buying is done in-house.
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