Schick Sues Gillette Over Ad Claims

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BOSTON Schick’s parent company Wilkinson Sword filed a lawsuit in federal court Wednesday charging Gillette with false advertising, three days after Gillette introduced a 30-second spot touting its Mach3 Turbo as “The world’s best shave.”

The television spot, from BBDO in New York, claims that the razor provides “The world’s best shave.

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