Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Includes Latino Business of Ameritech
DALLAS–SBC Communications is undertaking a review of its Hispanic advertising in a move that will consolidate its account with that of Ameritech. SBC acquired Ameri-tech in a $62 billion deal last year.
“We are undertaking a review to consolidate into one agency, and I expect a decision by September,” said SBC representative Larry Solomon.
The combined account is estimated at $17 million, and the review is being conducted in-house by the San Antonio-based telecom giant, according to industry sources.
Hernandez & Garcia, which held Ameritech’s Hispanic account, will not be pitching the consolidated business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in